Kimberly Clark’s July 2, promotion announcing it’s new “discreet pant to help bedwetting kids build confidence” was unforgivible. Kimberly Clark’s motive to help itself to profit at the expense of the psychological suffering of millions of children who wet the bed, is blatant and represents the worst example of corporate behavior.
In the release, Kimberly Clark trots out Ms Jen Wilder, Goodnites brand director who states, “Many parents are unaware that bedwetting is a developmental condition that cannot be overcome through training and it affects 1 in 6 kids between the ages of 4 -12 years old”.
Declaring bedwetting untreatable justifies the use of Goodnites for children and keeps Kimberly Clark corporate coffers filled. Ms. Wilder is blatantly lying, and she knows it; so does Kimberly Clark. Her statement is unconscionable.
Bedwetting (enuresis) is a highly treatable disorder that can be effectively and permanently ended with a regime that addresses it’s cause – a deep sleep disorder. Thousands of bedwetters, children and adults, have been successfully treated and have attained the REAL confidence that results from dry nights.
Goodnites are diapers, no more, no less. They are very convenient to the desperate parent trying to solve a problem. A bedwetter wants to wake up dry, more than they want to wake up in a dry bed. Diapers may keep the bed dry but not the bedwetter.
Imagine a seven year old child hiding the bedwetting by wearing a diaper at night, waking up to a dry bed but soaked in his/her own urine. Now imagine having to hide the diaper and contend with the odor of urine soaking his/her body. More terror of being discovered.
This is the “confidence” that wearing Goodnites provides to children.
Kimberly Clark should be ashamed. The real shame is, that it isn’t.
Author: Lyle Danuloff, Ph.D. , Consulting Psychologist to The Enuresis Treatment Center
For help ending bedwetting please call 800.379.2331
GoodNites Brand Introduces New Discreet Pant To Help Bedwetting Kids Build Confidence
Experts offer advice on how to approach overnight occasions for a summer full of better nights and beyond
PR NewswirePress Release: Kimberly-Clark Corporation – Tue, Jul 2, 2013 8:00 AM EDT
Kimberly-Clark brand, is helping bedwetting kids feel confident overnight with a new design that fits more like real underwear. For nearly 20 years, GoodNites has helped parents manage their children’s bedwetting condition by providing products to keep bedding drier every night at home and when spending nights away. With summertime comes fun overnight occasions, but for the millions of children who wet the bed, these events can prove out of reach. In many cases, these kids refrain from participating in social events when their nighttime routine makes them self-conscious and even ashamed. New GoodNites Underwear can help kids boost their self-esteem by empowering them to participate without drawing unwanted attention to their condition.
This summer, along with the new design, GoodNites is encouraging parents and children to go “undercover” by managing bedwetting like a top-secret mission. Parents can visitFacebook.com/GoodNites and enter the Undercover Mission Sweepstakes from June 26 through Oct. 1 to unlock codesto mission details and weekly spy-themed prizes. All entrants will automatically be in the running for a grand prize of a secret mission trip to Southern California.
“Many parents are unaware that bedwetting is a developmental condition that cannot be overcome through training, and it affects 1 out of every 6 kids between the ages of 4-12 years old,”said Jen Wilder, GoodNites brand director for Kimberly-Clark Corp. ”We want to provide effectivebedwetting solutions and also educate parents on how to best support their child. This new Undercover Mission will help make the journey easier for their children.”